Entries Tagged 'Uncategorized' ↓

Guerilla Marketing. It’s the best

October 9th, 2008 — Marketing, Uncategorized

I was never a good sales person. So, just like a blind person over-developing their hearing to compensate for lack of sight I developed my psychographics and guerilla marketing skills

The biggest benefit of Guerilla marketing is: I get most bang for my buck. Close second is I get to use my creativity.

Here is an example:

I offered to provide doggie treats to independent coffee shops with patios. They often get lots of customers with dogs and often they do offer doggie treats etc. to their customers (which is an expense for them.)

Now I buy the treats, I replenish the box when empty, and they get the happy customers. It’s a win-win-win.

I get pretzels from Costco ($8) I donate the pretzels to friends, family, guys on the side of road who will work for food etc. Then I fill the container with treats.

This is what it looks like.

I place the treats in a high visibility spot. So both me and the coffee shop owner can benefit from this added value.

(click on the image to see notes. use your browser’s back button to come back)

The owners are more than happy to promote my business, and allow me to put an 8×10 sign with my name and number.

So what?

I have been doing this for a month. I have 3 coffee shops/cafes. and as a result I made 2 sales.

Naturally I will continue to do this indefinetly, and now I am going after chain coffe shops with cool managers.

I hope this helps

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Green is here. Spring is near

February 24th, 2008 — Uncategorized

Djembe and I went for a walk at the park this morning.

I started noticing the green hue , and I am happy to report to those of you who don’t take your dogs for a walk ( or walk at the park for that matter) Spring is coming to Charlotte.

We’re blessed in Charlotte that we have 4 seasons. When I lived in CA I didn’t appreciate the seasons as much. It was either rainy season or tourist season, but now living in Charlotte where almost every season arrives on schedule (first day of spring is always spring like , first day of summer is always hot as can be etc.) I enjoy witnessing the mother nature’s movement.

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