Entries Tagged 'Marketing' ↓
October 9th, 2008 — Marketing, Uncategorized
I was never a good sales person. So, just like a blind person over-developing their hearing to compensate for lack of sight I developed my psychographics and guerilla marketing skills
The biggest benefit of Guerilla marketing is: I get most bang for my buck. Close second is I get to use my creativity.
Here is an example:
I offered to provide doggie treats to independent coffee shops with patios. They often get lots of customers with dogs and often they do offer doggie treats etc. to their customers (which is an expense for them.)
Now I buy the treats, I replenish the box when empty, and they get the happy customers. It’s a win-win-win.
I get pretzels from Costco ($8) I donate the pretzels to friends, family, guys on the side of road who will work for food etc. Then I fill the container with treats.
This is what it looks like.
I place the treats in a high visibility spot. So both me and the coffee shop owner can benefit from this added value.
(click on the image to see notes. use your browser’s back button to come back)
The owners are more than happy to promote my business, and allow me to put an 8×10 sign with my name and number.
So what?
I have been doing this for a month. I have 3 coffee shops/cafes. and as a result I made 2 sales.
Naturally I will continue to do this indefinetly, and now I am going after chain coffe shops with cool managers.
I hope this helps
June 17th, 2008 — Business, Career & Work, Entrepreneurship, Marketing, Productivity
Most of my leads come from my fully wrapped Honda Element.
I know when my car is in my drive way I am not marketing. So, I get out as much as I can, but I also know just being out there is not efficient enough for me.
Because I want my customers to come to me I am really big on branding and positioning. Of course that requires a lot of strategical thinking and leg work at the start, but in my experience pays handsomely later.
I thought it might be helpful to other newcomers (like myself) to share my set up.
PARKING
Because you’re using your car as a marketing tool, you want to pay extra attention to where you park.
This is a new-mixed used development where average income is high. I am parked in front of an upscale Asian restaurant, my roof is wrapped so anyone on the second floor (or higher) will see my number when they look out of their window.
I want to be a natural inclusion in their lives. I want them to know Sit Means Sit ::::: from somewhere:::: but also ::::see it everywhere:::::::
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I work my dog a lot like Stella (Anthony from DEN)
Seven will stay in the back of the car until I call him out. usually the lower door is closed, but I wanted to show you how things are set up.
Click on the picture to see notes. Use your browsers back button to return
Although when I bought it I didn’t know I was going to be dog trainer buying an Element proved to be a good move.
Having the divider between where the dog(s) are and me provides extra room to have all the things I may need.
This way if I see an opportunity as in the case where these photos were taken. I can pull over and do variety of things to match my prospective clients ( Match as in NLP)
Click on the picture to see notes. Use your browsers back button to return
I got Seven in Denver and he’s having hard time with the Southern heat and humidity. So when I have Seven in the car, even while waiting for me to call him out ( as in the back door is open) I have my AC in full blast.
This is a good practice when you have human employees also.
Treat your employees the way you want them to treat your customers.
Last but not least… GPS
As well as being a great tool to know where you going, it’s also a great tool to lock-in a location.
What I mean is: If I am in a new neighborhood (as in this one) and on Wednesday 7 pm I see a lot of foot traffic . I save this location in my GPS favorites as Wednesday 7pm.
So If I have an appointment canceled or I am free on a future Wednesday 7pm, I can look at my GPS and get there. I also mark (the same way) where I see lots of people with dogs.
I hope this helps.
May 23rd, 2008 — Marketing, Success
I normally don’t like to say “See I told you so.” That’s why I am posting here that TomTom the GPS company will be bankrupt within 12-24 months.
I spent 2 days about an hour trying to buy a license from them.
While I was on hold on the second day I went to amazon and bought a Garmin GPS. When the person came to line, and I asked how can you keep on hold for an hour? are you the only person working she said yes.
I told her I actually bought a garmin unit while waiting for her to pick up she said Oh so you don’t need us any more and hung up.
What is so funny is the script they read starts like ” Hello, my name is………. My goal is to provide exceptional customer service.”
Clearly Tomtom is clueless about customer service.
August 31st, 2007 — Marketing, Personal Growth
August 28th, 2007 — Marketing
This is a great new tool for communications.
Click on this link and see for yourself
http://www.screencast.com/t/ux6Va2g1e
March 13th, 2007 — Marketing, Personal Growth
I’ve been using GTD(Getting Things Done) for about 6 months. I must admit I slip here and there from time to time, but it’s the best way to get things done.
I’m also a fan of Jay and Sterling at Internet Business Mastery . They don’t know who I am, but we have so much in common sometimes when I listen thei podcast I feel like I’m listening to my thoughts.
Here I.B.M. people are discussing online marketing technique of a guy using GTD.
Internet Business Mastery: An Internet Marketing Podcast for Entrepreneurs
February 2nd, 2007 — Marketing
It’s so amazing to me that in the news outlets they’re talking about the ads in the Superbowl.
Another words they’re advertising the advertisements as news.
They call it pre-buzz and post-buzz.
I for one like to watch my advertisements without a whole marketing campaign/news report/talk show circuits.
January 22nd, 2007 — Marketing
I wanted to start early and catch up on my reading this morning.
This entry in Seth’s blog is worth reading.
Esspecailly if you’re thinking about starting a business
