I was coming back from a remote village in the Bali. My translater Wayan suggested to stop at one of those hole in the wall restaurants with magnificient view of rice paddies.
Locals didn’t think much of the rice patties in fact for them it’s just farm land.
A few minutes later a bus full of tourists stopped on the side of the road and start snapping pictures of the “farms”. What I noticed was while tourists were taking pictures of the patties at some of the lower patties locals were destroying the patties to build pansions (house with lots of rooms to rent to tourists for nightly rates)
Growing up in Bodrum a small fishing/orange grove town of 9000Â became the #1 tourist destination in Europe I have seen this view many many times. Where the locals (to accomidate the tourists) destroying what was attracting the tourists in the first place. Until that is all the orange trees are replaced by hotels, bars, McDonald’s etc. and naturally tourists stop coming because nothing special left to see.
Apple is experiencing such “tourist explosion” with the successes of ipod, and now iphone. It was a small company (compared to PCs) with loyals (like a small sleepy town in remote island of Bali with locals) and now the word is out Everyone wants to visit the Apple land, wanna buy a white laptop, black iphone, RED ipod. Apple deserves all this success, but many old school Apple users are able to see what tourists don’t.
Apple is destroying all the rice patties, orange groves in 1 Infinite loop dr. to accommidate the tourists.
Apple is the new PC with all the updates that don’t function, apps don’t run properly, can’t get good customer service, and nice clean stores with cool guys and girls with more tattoos than understanding of the Apple Culture.
I haven’t been in Bali for a few years now, so I don’t know how they’re playing out, but in my town there are no restaurants that serve good local food, not a single orange tree, no more than 20 fishermen left, and now locals are crying about lack of business and looking around to find the tourists.
I’d like to be wrong on this, but my money is Apple….. First one I used was Lisa, first I owned was 2ci has begun the descend.
I hope I am wrong.
Most of my leads come from my fully wrapped Honda Element.
I know when my car is in my drive way I am not marketing. So, I get out as much as I can, but I also know just being out there is not efficient enough for me.
Because I want my customers to come to me I am really big on branding and positioning. Of course that requires a lot of strategical thinking and leg work at the start, but in my experience pays handsomely later.
I thought it might be helpful to other newcomers (like myself) to share my set up.
PARKING
Because you’re using your car as a marketing tool, you want to pay extra attention to where you park.
This is a new-mixed used development where average income is high. I am parked in front of an upscale Asian restaurant, my roof is wrapped so anyone on the second floor (or higher) will see my number when they look out of their window.
I want to be a natural inclusion in their lives. I want them to know Sit Means Sit ::::: from somewhere:::: but also ::::see it everywhere:::::::
Click on the picture to see notes. Use your browsers back button to return
I work my dog a lot like Stella (Anthony from DEN)
Seven will stay in the back of the car until I call him out. usually the lower door is closed, but I wanted to show you how things are set up.
Click on the picture to see notes. Use your browsers back button to return
Although when I bought it I didn’t know I was going to be dog trainer buying an Element proved to be a good move.
Having the divider between where the dog(s) are and me provides extra room to have all the things I may need.
This way if I see an opportunity as in the case where these photos were taken. I can pull over and do variety of things to match my prospective clients ( Match as in NLP)
Click on the picture to see notes. Use your browsers back button to return
I got Seven in Denver and he’s having hard time with the Southern heat and humidity. So when I have Seven in the car, even while waiting for me to call him out ( as in the back door is open) I have my AC in full blast.
This is a good practice when you have human employees also.
Treat your employees the way you want them to treat your customers.
Last but not least… GPS
As well as being a great tool to know where you going, it’s also a great tool to lock-in a location.
What I mean is: If I am in a new neighborhood (as in this one) and on Wednesday 7 pm I see a lot of foot traffic . I save this location in my GPS favorites as Wednesday 7pm.
So If I have an appointment canceled or I am free on a future Wednesday 7pm, I can look at my GPS and get there. I also mark (the same way) where I see lots of people with dogs.
I hope this helps.
